PR / Marketing / Comms Role

D&T has had a phenomenal year, and 2019 looks to be our best year yet!

With a range of clients across New Zealand and overseas, we are after a Public Relations/ Marketing/ Communications superstar with an awesome attitude to help us deliver amazing outcomes for our clients.

This is a contract position. If you would like to know more, or know someone who would be a great asset to our team - please get in touch before Friday 30th November. We are on the hunt fast.

We look forward to hearing from you!

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#EmployerMeet Encourages Youth into Jobs

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Kāpiti Coast, Friday 14 September - 25 students from Kāpiti and Paraparaumu Colleges were interviewed by Kāpiti employers at the first #EmployerMeet held at Kāpiti College last night, by Work Ready Kāpiti.

The event was designed to give aspiring students more contact with local employers and increase their experience and confidence when applying for jobs, as part of Work Ready Kāpiti’s wider programme to support more local young people into work and build enduring relationships with local employers.

Bryan Gundersen, Chair of Work Ready Kāpiti, says support from local businesses continues to grow.

“We had a range of employers involved - Caci Kāpiti, Café Te Horo, Goodman Contractors Limited, KiwiBank Kāpiti, NZ Police, Oasis Coffee Cart, PAK’nSAVE Kāpiti, Pzazz Building Kāpiti, Star People HR & Recruitment, The Law Connection, and Thomson Plumbing and Gasfitting.

“Employers, parents, teachers and students recognise Work Ready Kāpiti offers useful tools to help youth into employment - those that go through our programme leave with a real advantage,” says Bryan Gundersen.

Donna Rider, owner of Kāpiti’s award-winning Caci Clinic says she took part because she wants to help more youth be better prepared to enter the workforce.

“Kāpiti is a vibrant, growing community. I want to encourage our young people to put their hand up, say yes and give it a go. We also need to ensure our economy continues to grow so we can support more young people to live and work in Kāpiti,” says Donna Rider.

Students at last night’s event said it gave them more confidence and opened their eyes to a bigger future of possibilities. Kim Kelly from Paraparaumu College Careers says it was great to see students go out of their comfort zones.

“It was so awesome to see this connection being made between employers and students. There was such a buzz in the room as they got to know each other. I was blown away by the politeness and confidence of the students and the kindness and wisdom that was offered by our local employers,” says Kim Kelly.

As well as the #EmployerMeet event, Work Ready Kāpiti also hosts the #WRKawards, and the Work Ready Passport. These are all available through Kāpiti, Paraparaumu, and Ōtaki Colleges, and Whitireia New Zealand. Work Ready Kāpiti hopes to get other Kura and colleges on board in 2019.

About Work Ready Kāpiti

Work Ready Kāpiti is a not-for-profit, committed to helping 16-25-year-olds transition into local employment.  A joint initiative between The Kāpiti Coast Chamber of Commerce, The Kāpiti Coast District Council and the Kāpiti Youth Employment Strategy Group, it brings together a range of experience and expertise to build enduring relationships between youth and Kāpiti employers. For more information visit  www.workreadyKāpiti.com.

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50-Year Plan Needed for Farming Confidence

Regen Bridgit Hawkins Delaney Thorn

MEDIA RELEASE

Wellington, 10 September 2018 - New Zealand farmers need to take a long-term view if they are to meet the freight train of compliance requirements and other changes heading their way.

Recent farming confidence surveys show a decline in confidence from the rural sector, with Federated Farmers’ results revealing regulation and compliance remain top worries for farmers, along with uncertainty around the future of water regulations under the Government.  

Bridgit Hawkins, ReGen CEO, says the farming sector is coming under increasing pressure and the confidence survey results echo what she hears on the farm.  

“Now, more than ever, farmers need to be thinking about the inter-generational future of their farm, and the wider industry, if they are to become more resilient to the changes currently taking place in the sector.

“As well as the day-to-day business of farming farmers are also dealing with complex issues - the environment, health and safety, climate change, good management practices, alternative proteins, and globalisation. This is why we are encouraging farmers to plan ahead so they are more easily able to adapt to the significant changes heading their way”.


Rex Kane, a Southland farmer, is proactive in planning for the future on his farm.


“We’ve over-specified our effluent system to counter any changes and to use it more efficiently to transfer effluent nutrient over a bigger area than what is required for our environmental compliance. Technology can always help people keep up with compliance. As a farmer, I’ve always been keen to have an open dialogue with both our Regional Council, as well as the dairy company’s sustainability representatives, to front-foot change and anything that could affect us in the future.

Joel Hensman is a Senior Strategic Development Manager for ReGen and spends most of his days on the road, visiting farms and talking to farmers. He believes recent changes at Fonterra could encourage farmers to take a longer-term view of changes needed in the sector.


“A lot of farmers are taking an interest in Miles Hurrell, the new interim CEO. Fonterra sets the tone for the industry, and hopefully, the change will encourage more people to revisit the strategic direction for their farm business.


“Farmers are playing a bit of a guessing game on the Government’s plans for their sector, especially around irrigation. They need more support to stand tall. Agriculture is the backbone of our economy, and we can’t ignore the significant impact it has on the financial fortunes of New Zealand. The compliance freight train is coming, now’s the time to actively plan for the future, and meet the changes head-on” says Bridgit Hawkins.

About Regen

Founded in 2010, ReGen is a New Zealand based company aiming to improve environmental outcomes through technology solutions for the agricultural and farming sectors. By harnessing the power of science, with real-time data to provide specific recommendations, ReGen offers scheduling services for water and effluent irrigation, and also a Nitrogen Use calculation service. ReGen won the TUANZ Innovation Award in 2010 in the ‘Innovation in the Rural Market’ category, has received a special commendation at the Hi-Tech Awards, and was a finalist in the 2016 Innovation Awards.

www.nzregen.co.nz


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Consumers To Benefit From Country of Origin Food Bill

Angus Black Delaney Thorn Harringtons Smallgoods

Wellington, 29 August 2018 - Kiwi’s buying bacon at the supermarket will be able to identify where it’s from and make better-informed decisions about the products they are eating under proposed law changes.


The Consumer’s Right to Know (Country of Origin of Food) Bill was reported back to Parliament last week with an amendment to include cured pork products - including bacon - in the proposed legislation.


Angus Black, General Manager of Harrington’s Smallgoods, welcomes the news, as they only use New Zealand grown meat – beef, lamb, pork, and venison – in their product range.  


“We felt so strongly about the Country of Origin issue we made a submission to the Primary Production Select Committee in support of including cured pork (ham and bacon). Kiwis deserve to know where the food they are serving their families is from.  A significant proportion of the bacon eaten in Kiwi households comes from overseas, and from countries that have lower animal welfare standards than here. We believe more people need to know what we’re buying and eating.


“Harrington’s is committed to providing high-quality local goods to our customers - we can trace our bacon from the field to fork and only work with farmers who are committed to sustainable, environmentally friendly farming practices. The current system is short-changing NZ consumers because most of the imported meat is processed and hidden behind a Kiwi manufacturer,” says Angus Black.

Harrington's is also working to educate people about the food they eat.


“We’re pleased to see issues like animal welfare, sustainability, and country of origin labelling in the media. As a company, we are committed to providing ethical food products to our consumers”, say Angus Black.


Harrington’s is hosting an event at iconic Wellington restaurant Logan Brown Thursday the 30th of August to highlight issues around food origin, sustainability and quality.


About Harrington’s Smallgoods
Based in Miramar Wellington, Harrington’s has a proud 25-year history producing premium, award-winning New Zealand smallgoods.

Selecting only the best ingredients like premium New Zealand pork and beef, working from traditional recipes, and using plenty of artisan know-how to create superb sausages, beautiful bacon and sensational specialties, Harrington’s is 100% New Zealand owned and crafted.

Led by former chef Angus Black, Harrington’s has an unwavering commitment to quality - believing top quality meat gives top quality produce, Harrington’s want to help Kiwis become more conscious about the food they consume.


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New Zealand Coworking Association Established

Coworking Association Delaney Thorn Kapiti Collective

MEDIA RELEASE


New Zealand, Monday 20 August 2018 - A collection of coworking space owners and managers have formed ‘Coworking Aotearoa Association’ to promote, advocate and support coworking in New Zealand.

This Saturday, 18 coworking leaders gathered from throughout New Zealand at Carterton’s 3Mile coworking space to share, collaborate and discuss the future of coworking in New Zealand. This is the second meeting of this kind; an inaugural Cowork Hui was sponsored by Priority One, Venture Centre in Tauranga in 2016.

The hui was called to accelerate collaborations in response to the growing global phenomenon of coworking - with 30,000 spaces and 5 million members forecast by 2022, New Zealand has much to learn domestically and from countries further ahead in what the team agreed must finally be called an ‘industry’.

3Mile owner Marie-Claire Andrews, appointed spokesperson for Coworking Aotearoa Association, says the formalisation of Coworking Aotearoa into an association is an important first step towards having a collective voice to champion the industry.

“Although every coworking space operates differently, we all agree that coworking has fundamental principles that benefit individuals, businesses and the communities that they operate in.”

“We are all conscious of the need to more effectively engage with policy makers and the business ecosystem that surrounds coworking spaces, this Association signals our intent to do just that,” says Andrews.

Since the hui in 2016, the coworking industry now boasts 41 operators throughout New Zealand, helping create a connected and collaborative business landscape in centres across New Zealand.

Hannah Delaney from Kāpiti Collective says coworking is more than just about sharing a space with others, it’s flow on effect can benefit the wider economy as well.

“These spaces provide a focal point for entrepreneurship and innovation. People working from these spaces are often exporting their services, bringing in money from overseas that gets spent in the local area.

“They also bring opportunities, for example, we at Kāpiti Collective recently helped launch the smartphone app Nowsnapp. Based in Hong Kong and France, the Nowsnapp team developed this instant services app out of Kāpiti and choose to pioneer and launch it back into the community.

“They flew the international team over, sponsoring community events and spending money in the community in the process.”

“The economic impact we are seeing on the communities in which we operate is hugely substantial.”

Saturday saw coworking owners from Invercargill to Tauranga represented, with all attendees, from small regional providers to major industry players such as BizDojo, citing similar economic, social and business impacts on the businesses and individuals that partake in coworking.

ENDS.

Kapiti Welcomes New Business App

Nowsnapp Delaney Thorn Kapiti Collective


KĀPITI COAST, MONDAY 13 AUGUST 2018 - More than 40 Kāpiti Coast local businesses welcomed the launch of a new international smartphone app on Friday evening at local coworking space, Kapiti Collective.

The instant service platform, Nowsnapp allows for the instant uploading of small jobs, available to be completed by local people in the same geographical area.

The developers have a special affinity with Kāpiti Collective, Chief Technical Officer Jérôme Daste developed the app out of the coworking space last year, with a second developer from France flying out to work alongside him.

The wider team works across the globe, with the General Manager of Nowsnapp, Brian Isaacs flying out from Hong Kong last week to officially launch the app in Kāpiti.



The event was attended by local professionals and key members of the business community, including Kāpiti Coast Chamber of Commerce Chair, Heather Hutchings, who welcomed Nowsnapp and talked about Kāpiti’s positive and growing business community.

The Nowsnapp team, Brian and Jerome were presented with kōhatu mauri gifted from the local iwi, kōhatu being a rock and mauri being life force or energy. These incredibly sacred gifts are from Motungarara Island at the southend of Kāpiti, where the treaty was signed.

“We’re just incredibly humbled by the warm welcome we have received from Kāpiti and believe the people here and its community make Kāpiti the perfect place to pioneer our app,” says Brian Isaacs,  Nowsnapp General Manager.


Hannah Delaney, founder of Kāpiti Collective and partner of Delaney and Thorn Public Relations, said the event was a reflection of Kāpiti’s thriving and supportive business community which is ideal for developing new products and services and pioneering them in a smaller, safe environment.


“Already we have had about 10 services completed through the app, from laundry being washed and folded, a photographer taking pictures, a coffee maker making coffee for guests, a pile of wood collected, to a lemon tree being picked. There have been over 350 registrations and an average of one download every ten minutes from launch.”


Nowsnapp plans to initially launch in Hong Kong, France and wider New Zealand. To download the app visit your iPhone or Android store and search “Nowsnapp”.

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Winners emerge from Startup Weekend Kāpiti

Startup weekend Delaney Thorn

MEDIA RELEASE

KĀPITI COAST, MONDAY 6 AUGUST 2018 - An intense weekend full of concept planning, market research, designing, coding and pitching has resulted in winners for this years Kāpiti Startup Weekend.

Its third year running in Kāpiti, Startup Weekend sees small teams produce an MVP (minimum viable product) in just 54 hours, with the help from experienced mentors. The teams must produce a pitch to the event judges on the Sunday night.

Coming in first place for 2018 was Budd, an exercise and recreation-based mobile app with location-based social search mobile app - allowing users to connect with potential exercising partners.

Judges included Ata McGregor, 2shakes; Dylan Andrews, CIO Electra; Hannah Delaney, Kāpiti Collective, noting that Budd was an impressive competitor with its concept as well as market positioning.

“Judging criteria takes not only the concept, but the work done on the target audience, market need, positioning, and presentation and execution. Budd was particularly impressive as they essentially had a live app working and running with the business foundations properly executed,” says Hannah Delaney Founder of shared space Kāpiti Collective.

As the winner of 2018, Budd will get additional resources and mentorship to get their startup off the ground.

Budd joins winners from previous years including Poppins (2017), helping families vet child care providers, and Seek Shelter (2016), helping homeless shelters manage occupancy in real-time.

In second place was Infotracker - a system designed for government to automate and track information requests. Third place was Sage, an app designed to make cooking easier with options to reduce food waste, collect recipes and make the cooking fun for a more inspired cooking experience.

Organiser for the last three years, Rebecca Tayler and facilitator Sam Parkin say Startup weekend is an important part of the Kāpiti Community.

“Startup weekend Kāpiti over the last three years has built confidence and providing essential learning for those looking to launch their own start-up. As small businesses, startups and entrepreneurs increase, we see startup weekend as a fundamental part of the community to give them the best start at go-live,”  says Rebecca Tayler, Startup Weekend Kāpiti organiser.

Since launching in 2016, Kāpiti Startup Weekend is organised by a dedicated crew volunteers and supported by local businesses and has grown a community of over 150 participants, mentors and judges. Locals from 14 years and up have participated. Kāpiti startup weekend is organised by a dedicated crew volunteers and supported by local businesses and KCDC and WREDA.

The idea of Startup Weekend began 11 years ago in the United States, and by 2016, the non-profit organisation was running events in over 1000 cities globally.

The event has given rise to several successful global businesses like Zapier, Loot Crate and Airstoc.

New Zealand’s first Startup Weekend ran in Auckland in 2011, and events have since spread to Christchurch, Dunedin, Hawkes Bay, Gisborne, Kāpiti, Palmerston North, Queenstown, Taranaki, Tauranga and Wellington.

Kāpiti Startup weekend is committed to returning for 2019 and beyond. If you are interested in joining the startup weekend community, please use the link below to join the Kāpiti Startup & Innovate Network Meetup, a network of over 210 members that has regular events. https://www.meetup.com/Kapiti-Startup-Innovate-Network-Meetup/

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Chamber Welcomes Air Chathams to Kapiti

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KAPITI, MONDAY 2 JULY 2018 - The Kāpiti Coast Chamber of Commerce is delighted to welcome Air Chathams to the Kapiti Coast.

Air Chathams will begin operating from Paraparaumu on the 20th August 2018, offering 36 flights a week between Auckland and Kapiti - up to 1,152 seats for travellers, making it a more frequent service than the previous Air New Zealand flights from Kapiti.

During the working week, there will be three flights per day to and from Auckland, the first flight departing at 6:45 am and the last flight departing Auckland at 6:10 pm. Julene Hope, Co-Chair of the Kāpiti Coast Chamber of Commerce, says this is extremely positive for Kapiti businesses.

“A direct daily link with our largest city is crucial to developing an economically sustainable district where people choose to live, work, and play.

“It’s fantastic Air Chathams has taken into account the desire of business travellers to have earlier flights to Auckland - now they can be in the CBD for the start of the business day.  Both the Kāpiti Coast District Council and Air Chathams have recognised the economic opportunities of having a direct link between Kapiti and Auckland, now it is up to our community, and business travellers to make the most of this service and give it warm Kapiti welcome.

Established in the mid-1980s on the Chatham Islands, flying live crayfish to the mainland, Air Chathams is New Zealand’s largest privately-owned airline, operating more than 80 flights per week between Auckland, Whakatane, Whanganui, Wellington, Christchurch and the Chathams.

The Kāpiti Coast Chamber of Commerce exists to advance the economy by creating wealth and employment and solve local business issues by providing a collective voice for business in Kapiti. Over 300 members in Kapiti belong to the Kāpiti Coast Chamber of Commerce to stay connected, network and gain knowledge and support from our local membership.

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Kapiti’s Future In The Hands Of Lego Builders

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MEDIA RELEASE

Kapiti Coast, Wednesday 14 March 2018 - More than 100 Kapiti youth are creating a future Kapiti using Lego, to show what our community could look like if we meet the challenges of climate change.

Low Carbon Kāpiti is running workshops through February and March with aspiring Lego planners, surveyors, engineers and builders to create a ‘Kapiti of the future’, which will be on display at Coastlands over Easter.

Cuttriss, Wellington-wide planners, surveyors and engineers, is one of the principal sponsors of the project. Monique Leith, a Senior Planner, says they’re backing the event because their entire team works to positively influence the environment by design, and consider the effects of climate change in their everyday work.

“Climate change challenges us to design environments that can stand up to natural hazards, as well as encourage low carbon practices. Creating a Lego display is a fantastic way of engaging our local children and getting them to think about what the future environment might look like and how we could plan for it,” says Monique Leith.

Jake Roos, Low Carbon Kāpiti Chair, says they want to inspire young people to tackle climate change head-on.

“We want them to know a low (and zero) carbon future is 100 percent possible and plant the seed we can build it for real. We think Lego is a great medium to work in and will help highlight this important message.”

Anticipating a future environment, while managing their environmental footprint, is something the team at Cuttriss lives and breathes each day.

“We believe in evolution through innovation and put this into practice in all of our work. Our civil engineers design green infrastructure and come up with stormwater solutions for new developments, our land surveyors have moved from land to air surveying via drones, and our planners operate in an increasingly paperless system,” says Monique Leith.

“It’s clear to see in Kapiti the effects of climate after severe weather - already this year events like the Gita storm have hammered our coastline. It’s more important than ever to consider the impact natural hazards have on our infrastructure - our roads, water, and homes.

Cuttriss is excited about bringing together our next generation, to see how they think Kapiti could look in the future.

“We love seeing the children bring in their models to the workshop, and how they work together to fit their models in with their neighbours, without overloading the landscape. They quickly understand that building a vibrant, forward-thinking, resilient community, takes organisation and co-operation with your fellow residents. We can’t wait to see the display and what a future Kapiti looks like, through the eyes of our future planners, surveyors and engineers,” says Monique Leith.

The final display will be at Coastlands from 30 March 2018 for three weeks. You can find out more about the project and Low Carbon Kāpiti’s work here http://lowcarbonkapiti.org.nz.

ABOUT CUTTRISS

Celebrating 70 years in the industry, Cuttriss Consultants are leading experts in land surveying, civil engineering and resource management planning in New Zealand.  They work with a range of people including business owners, developers, local Councils, central government agencies and local Iwi.

Cuttriss is a socially and environmentally conscious community stakeholder, creating thoughtful spaces for people to work, and live, in. They have been at the forefront of significant projects including the Aotea and Waikanae North housing subdivisions, as well as the relocation of Saint Patricks/Our Lady of Kapiti School to Presentation Way in Milne Drive, Paraparaumu.

Recognising the Wellington region has unprecedented opportunities for growth with the Kapiti Expressway and Transmission Gully infrastructure underway, Cuttriss is working to build mutually beneficial relationships with our local communities. For more information visit www.cuttriss.co.nz.


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PR Brand Foundations: Vision, Mission, Values

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If you are in business you have most likely been told you should have Vision, Mission, Purpose, Value Statements, not to mention a Tag Line, Value Proposition and so on. But what do all these terms really mean? How practical should they be? Delaney & Thorn Public Relations place high value on these statements as they are all part of your brand foundations.

The best place to start is understanding what ‘Brand’ means. At Delaney & Thorn we believe brand is much more than a symbol or logo.

A brand is an organisations‘ Image’ and ‘Identity’ combined. It’s all the features of how an organisation portrays itself to be externally, as well as all of the things it does internally - such as its internal culture and processes. Ensuring your brand’s image and identity is in alignment is essential to avoiding a brand crisis.

For example, if you were to put out the image that your brand was great at customer service, but when people tried to call they couldn’t get through - this would mean that their identity didn’t match up to the company’s image. Social media is a powerful tool and the power is in the consumer's hand to expose misaligned brands - so it’s best to ensure your brand foundations are purposeful.

WHAT DOES YOUR BRAND LOOK AND FEEL LIKE? 

A good place to start is by answering the following questions:

  • If you were to say five words that you want people to think and feel about your organisation or brand, what would they be?
  • What is your reason for establishing the business?
  • Why does your business exist?
  • Where do you see the business in five years' time?
  • If you could achieve one thing every day for your clients what would it be?
  • What makes your business unique?

Answering these in simple everyday language will help you communicate clearly to your publics no matter whether it’s in a marketing campaign, internally to your staff, or at a BBQ talking about what you do to your friends and family. To make things super easy, below are our definitions of brand foundation statements.

 

PURPOSE STATEMENT:  

Your organisation’s reason for being. The ‘why’ you exist. Short, clear and concise. A purpose statement captures succinctly why the organization exists and what it does. It should be memorable enough so that everyone connected to the organisation can remember it and use it.

EXAMPLES

  • 3M: Our purpose is to solve unsolved problems innovatively.
  • Merck: Our purpose is to preserve and improve human life.
  • Walt Disney: Our purpose is to make people happy.
  • SETI Institute: Our purpose is to explore, understand, and explain the origin, nature, prevalence and distribution of life in the universe.
  • Fannie Mae: Our purpose is to strengthen the social fabric by continually democratizing home ownership.
  • Hewlett-Packard: Our purpose is to make technical contributions for the advancement and welfare of humanity.

 

VISION STATEMENT:

(Desired End-State) A one-sentence statement describing the clear and inspirational long-term desired change resulting from an organisation or program's work.

EXAMPLES:
 

  • Human Rights Campaign: Equality for everyone 
  • Feeding America: A hunger-free America
  • Alzheimer’s Association: A world without Alzheimer’s 
  • Oxfam: A just world without poverty 
  • National Multiple Sclerosis Society: A World Free of MS

 

MISSION STATEMENT:

A one-sentence statement that describes the reason your organisation or program exists. (What you do + who/ what you do this for).

EXAMPLES

  • The U.S. Fund for UNICEF fights for the survival and development of the world’s most vulnerable children and protects their basic human rights.
  • Leukemia & Lymphoma Society: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families.
  • Teach for America: Growing the movement of leaders who work to ensure that kids growing up in poverty get an excellent education.
  • Save the Children: To inspire breakthroughs in the  way the world treats children and to achieve immediate and lasting change in their lives. 

 

COMPANY VALUES:

Core values are the fundamental beliefs of a person or organisation. These guiding principles dictate behavior and can help people understand the difference between right and wrong. Core values also help companies to determine if they are on the right path and fulfilling their goals by creating an unwavering guide. These are the words that your customers think and feel when they see your brand. The values that your employees display, their behavior, rules that you subscribe by for everything you do.

How you communicate the above is often the most important part of whether or not your audiences will engage. Your logo, website, communication channels and stories all ride on top of your brand foundations, so nailing this first will save you time and energy down the line. If you would like to speak to us about branding, email us below - we'll be happy to answer your questions. 

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